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New data from Nielsen indicates that American consumers are continuing to increase the amount of time spent in front of television sets, computer screens and the teeny screens of mobile devices.
Nielsen’s new data, which aggregates audience estimates across three screens, shows that television viewing has increased to 127 hours, 15 minutes per month - the highest level ever. Time spent on internet-connected screens was up 9 percent from last year to 26 hours, 26 minutes, while video-watching on cell phones has grown to three hours, 15 minutes per month, writes MediaPost. Time spent watching video on the internet has risen to two hours, 19 minutes.
(For more data, including tables, see the coverage by sister site MarketingCharts.)
NBCU announced yesterday that it, too, would begin offering a metric that will measure audiences across television, online, mobile devices and video on demand. It will begin offering the Total Audience Measurement Index (or TAMI) beginning with its 17 days of Summer Olympics coverage. If successful, NBC plans to offer the measurement for fall prime time shows, as well.
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