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Ad revenue for Spanish-language media grew 3 percent in 2007 over the previous year, a healthy rise when compared to the paltry 0.6 percent that the U.S. ad industry grew overall.
Spanish-language advertising reached $5.63 billion, according to Nielsen Monitor Plus (via MediaPost), with Spanish-language cable TV heading up the growth, soaring 76 percent (that growth was due, in part, however, to the fact that Nielsen added Fox Sports en Espanol and Telemundo’s mun2 to its measurement in 2007).
Spanish-language magazines rose 13 percent, to $16.3 million, while network TV grew just 2 percent to just over $3 billion. Local newspaper ad spending was flat at $110 million. Spot radio plummeted 20 percent to $609.2 million, but the steep decline may be more a reflection of the fact that Nielsen changed its coverage than of actual revenue declines.
Broadcasting Media Partners, parent company of Univision Communications, was the largest Spanish-language advertiser.
Spanish-language media advertising grew 14.4 percent from 2005 to 2006 to $5.59 billion.
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