In a meeting with advertising trade groups, CBS explained its reasoning behind continuing to charge integration fees to advertisers despite the fact that networks no longer have to manually “integrate” ads into programming.
The Wall Street Journal is raising its cover price by a third, from $1.50 to $2.00. After the paper boosted its price from $1 to $1.50 last year, average single copy sales slipped about 8 percent.
The Atlanta Journal-Constitution is the latest paper to announce major cuts amid the current advertising slump. The paper will cut its workforce by 8 percent, or about 189 jobs.
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The top marketing guy at the world’s largest advertiser - and the world’s largest consumer goods company - is stepping down.
ABC has announced its fall 2008 premiere dates. Its new season will begin Friday, Sept. 19, with the season premiere of 20/20.
Spending on total U.S. advertising and marketing will grow 3.9 percent in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc., which said growth has declined from 2007’s 5.8 percent, MarketingCharts reports.
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Rupert Murdoch’s New York Post and Mortimer Zuckerman’s Daily News - bitter rivals for readers in the New York area - are considering making nice and combining some business functions to save costs.
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The number of teen cellular subscribers in the U.S. surpassed 16 million in 2007- that was up 12 percent from 2006 - but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts.
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Following a slip in U.S. sales of 16 percent this year, General Motors has announced sweeping cost-cutting measures, including a 20 percent reduction in payroll for salaried workers.
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