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AJC Slims Workforce by 8%

The Atlanta Journal-Constitution is the latest paper to announce major cuts amid the current advertising slump. The paper will cut its workforce by 8 percent, or about 189 jobs.

It will also do away with all of its geographically targeted news sections, including the daily Gwinnett News section and the NorthSide, CityLife and NorthWest weekly inserts. The paper will maintain its news bureaus in Gwinnett, Cobb, DeKalb and North Fulton, with other sections of the paper expanding to include coverage from those areas. The standalone Better Health and Buyer’s Edge sections will also be jettisoned, with content rolled into expanded Living sections on Wednesdays and Sundays.

Publisher John Mellott says the 35 percent jump in newsprint costs over the past year have led to the cost-cutting measures.

Readership for the paper overall - print and online editions - is up 7 percent since last year, to 2.2 million readers per week. The mobile site surpassed a million page views in the month of June, making it the largest mobile site in the Southeast, according to Mellott.

The newspaper will be more “colorful and attractive” in coming months, beginning with a redesigned Sunday edition set to launch in early 2009, Mellott says.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

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U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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