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NY Daily News and NY Post Discuss Playing Nicely Together

Rupert Murdoch’s New York Post and Mortimer Zuckerman’s Daily News - bitter rivals for readers in the New York area - are considering making nice and combining some business functions to save costs.

Talks between the two papers are said to have begun in May after Murdoch’s News Corp. and Zuckerman both failed to win the bid for Tribune Co.’s Newsday, which went to Cablevision Systems for $650 million, according to The New York Times.

The talks, described as preliminary, were made a necessity by the “realities of the newspaper business,” says one source.

In addition to a broader agreement between the papers, the two are also in talks with the Wall Street Journal to combine home delivery options.

The Audit Bureau of Circulations’ most recent figures show the Daily News and the New York Post at nearly equal circulations during the week, with the News at 703,137 and the Post at 702,488. The News has a significant lead on Sundays, with 704,157, compared to the Post’s 401,315.

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MLKJ Memorial Radiothon Takes over 38 Clear Channel Stations

In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.

The radiothon, in conjunction with the Washington,…

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Joe Warren’s Purpose-Driven Magazine

The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.

Of the magazine, editor Joe Treen, former editor at People and…

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Obama’s SMS Campaign Fails to Reach 40-50% of Subscribers: Keynote Systems

A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.

Keynote Systems,…

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Broadcast Viewership Soars over Summer 2007

The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…

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Prospective: Consumers Use More Coupons, Prefer to Get Them Online, in Mail

With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.

According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,…

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Paper Catalog Still Primary Remote Sales Channel

The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…

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