Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the lead sponsor of the series.
U.S. News & World Report has launched a redesign, complete with a new logo and typeface, and a redesigned front-of-book and feature well.
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
Google is charging higher rates for financial services advertising, with mortgage companies paying the biggest increases, at 35 percent higher than at the end of last year.
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'Pushing Daisies' getsABC will trot out its stable of stars in a campaign touting its fall schedule, beginning in mid-August. News personalities and daytime stars will be included in the campaign, which Marla Provencio, evp of marketing for ABC Entertainment, describes as something the network hasn’t done “for a long time.”
A new website called UnSoldSpace.com has launched, claiming to give media buyers campaign-building tools and services designed to help them plan and buy out-of-home media from pre-qualified, self-selected suppliers.
T-Mobile will be the sole sponsor of Monday’s episode of The View on ABC; the live broadcast, sans most commercial breaks, will leave the hosts discussing and debating for the full hour.
Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from The Nielsen Company and Bevinco, writes MarketingCharts.
Radio and word-of-mouth are the top sources for “music influencers” (those who are influential online among digital music fans) to discover new music, according to a new study from Jupiter Research.
TiVo subscribers suddenly have a seemingly endless number of videos available to them via their set-top boxes thanks to a deal between TiVo and YouTube.
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Merger and acquisitions deal value in the first half of 2008 for media, information, marketing services and related technologies was down significantly, though the number of transactions was up slightly, reported the Jordan, Edmiston Group, Inc. (JEGI) - via MarketingCharts.
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As marketers integrate their media campaigns, they are adding email and other digital media in ever-increasing numbers - though offline media remain vital to integrated campaigns, according to “the Integrated Marketing Media Mix” a report from the Direct Marketing Association (DMA), MarketingCharts reports.
