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Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the lead sponsor of the series.
Model.Live will consist of 12 eight-minute episodes, the first of which will debut on Aug. 19, on-demand on Vogue.tv, writes the Wall Street Journal. The show will also be syndicated on Veoh.com and Hulu.com, with updates and the opportunity to interact with the models on Bebo.com.
Express will stock the closets of the models with its clothing - though the models will not be required to wear the togs - and viewers can click a link to purchase the clothes during the show. The company is being guaranteed 83.4 million impressions on Bebo.com during the three months the show will air.
At a cost of $3 million, the series is among the biggest-budget web-TV projects to date, according to the article.
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