The Chicago Tribune will test dramatic changes in coming weeks, with the front section being devoted to consumer-oriented issues and entertainment features - and with local, national, international and business news relegated to section two.
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The weighted-average face value (WAFV) for free-standing insert (FSI) coupons increased 7.3 percent, to $1.34, in the first half of 2008 (compared with 1H07) - the highest WAFV on record, according to Marx Promotion Intelligence, a division of TNS media intelligence, MarketingCharts reports.
More U.S. consumers are taking steps to compensate for rising gas prices, with nearly two-thirds (63 percent) reducing their spending - up 18 percentage points since June 2007, and up 14 points in the last six months alone - according to new research from The Nielsen Company, MarketingCharts reports.
Clear Channel Radio’s Total Traffic Network today announced that half a million people are now signed up for the company’s real-time traffic service, which they can receive in their cars or from mobile devices.
NBCU has sold 90 percent of its Olympics ad inventory, despite some concern that the controversy surrounding the Chinese government would hamper sales.
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NBC will preview its next edition of Late Night, with new host Jimmy Fallon, online beginning this fall. The shows are likely to be just five or 10 minutes long, and will air nightly.
Arbitron has announced plans to increase its 12+ sample targets by 10 percent, and to increase its 18-54 sample size guarantee from 80 percent to 90 percent, along with other key sample benchmarks in PPM markets.
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Bomb squads reported to a Texas television news station in response to a call complaining of a suspicious chocolate cake last week.
Icahn Yahoo made a peace agreement with investor Carl Icahn, who for the last several months sought to oust its board and seize control of the company.
Not enough top-level marketing talent exists to help marketing departments reach their goals, according to a survey of nearly 400 members of the Marketing Executives Networking Group. And top marketers tend to stay in their jobs just 2.5 years.
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The Sean Hannity Show will be syndicated to Clear Channel radio stations via a new co-syndication deal with Clear Channel-owned Premiere Radio Networks. Hannity is currently heard on radio stations owned by Citadel Broadcasting Corp.
Most newspapers publish less national and foreign news than they did three years ago, and carry smaller news staffs, according to a study by the Pew Research Center and Tyler Marshall, former foreign correspondent for the Los Angeles Times.
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Fifteen-year-old Miley Cyrus’s sexy photos in the June issue of Vanity Fair boosted the Conde Nast publication’s sales for the month to 435,000, making it the best-selling issue of the year.
