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Arbitron has announced plans to increase its 12+ sample targets by 10 percent, and to increase its 18-54 sample size guarantee from 80 percent to 90 percent, along with other key sample benchmarks in PPM markets.
Key components of the PPM sample plan debuted at the July 2008 Arbitron Radio Advisory Council today (Monday) include:
• Increasing the Persons 12+ sample target by ten percent
• Increasing the threshold for the Persons 18-54 sample size guarantee from 80 percent to 90 percent
• Raising the PPM sample benchmarks for total Persons 6+ from 90 to 100 percent.
• Increasing the sample benchmarks for 18-34 from 70-75 percent at month six, prior to the 80 percent benchmark for year two and beyond
Arbitron will announce additional details of the PPM sample plan and the effective dates of the individual components in the coming weeks.
Due to struggles with sample sizes and other issues, Arbitron delayed commercialization of the PPM in key markets. It is resuming rollout of the PPM beginning in October.
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