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The Chicago Tribune will test dramatic changes in coming weeks, with the front section being devoted to consumer-oriented issues and entertainment features - and with local, national, international and business news relegated to section two.
The changes in the test prototype may not make it to the final version, but whatever resounds with readers is likely to be part of the full-scale redesign, according to Chicago Business.
The test is expected to run in a Saturday edition by early August.
Tribune Co. brass have demanded redesigns of all the company’s papers, in addition to serious cuts in editorial output and staff. The Orlando Sentinel has already unveiled its new design, with other papers to follow.
Prior to such sweeping changes, the Chicago Tribune publisher and editor have resigned.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
