»
Not enough top-level marketing talent exists to help marketing departments reach their goals, according to a survey of nearly 400 members of the Marketing Executives Networking Group. And top marketers tend to stay in their jobs just 2.5 years.
More than 70 percent of MENG members say there is a shortage of qualified executive-level talent, writes MediaPost. “I know companies that have not had a chief marketing officer for two years because they can’t find someone,” says MENG president Richard Guha.
Marketing professionals tend to be granted the least amount of time to learn a new business. Often, companies bring on a top-level executive to turn around a failing business, doesn’t give him enough time to learn the ropes, and then push him out the door, says Guha. “We know the average time a chief marketing officer spends in any position is 22 months, and the study suggests many marketing executives have just under eight jobs in about 18 years. That’s quite horrifying,” he says.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
