The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
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Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
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USA has ordered 16 new episodes of the popular new federal witness protection drama In Plain Sight.
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
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Aflac has decided to pull all of its ads from the Michael Savage radio show, The Savage Nation, following the host’s incendiary remarks last week about autistic children.
The all-black Italian issue of Vogue has arrived in the U.S., and readers have snapped up all the copies and demanded more, prompting Conde Nast to reprint the issue with the taglines “Most Wanted Issue Ever” and “First Reprint” across the front.
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Some 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41 percent who’ve responded to a survey and 30 percent to email offers - according to the Direct Marketing Association (DMA), writes MarketingCharts.
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