Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million U.S. adults, they set the pace for technology adoption - 9 in 10 own a PC and 82 percent own a mobile phone - according to Forrester Research’s 2008 North American Technographics Benchmark survey, MarketingCharts writes.
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The Saab 9-3 convertible will be driven by one of the protagonists of the USA Network show Burn Notice in a product integration deal. The deal will see the car included throughout nine eps of the show this summer and another seven beginning in January. Saab will also air ads during the show.
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Despite a decline in traditional media spending, Omnicom’s organic growth rose 4.8 percent in the second quarter thanks to growth in below-the-line marketing services. That marks the lowest growth-rate since 2003.
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Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial’s consensus earnings estimate of 11 cents.
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The drastic cuts happening at Tribune Co. papers are a necessary evil if the papers are to survive to face the future, new owner Sam Zell said in a conference call with Tribune Co. reporters.
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Just barely, Google clung to its lead as the top U.S. web property after having wrested away the honor from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties, MarketingCharts writes.
Effective...but irresponsible?
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
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A campaign promoting Islam and set to run on
Robinson Radio, Inc., an advertising
