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Effective...but irresponsible? The Green Marketing Coalition includes Microsoft, Washington Mutual, Kawasaki and OptimaHealth, and is headed up by
The guidelines so far include few truly new ideas, writes The New York Times. Some, like proofreading marketing materials on the computer rather than using hard copies, are of such little environmental value as to be almost useless when compared to the enormous output of paper - direct mail accounts for 2.4 percent of landfill waste - used in mailings. Other guidelines include using chlorine-free recycled paper, choosing vendors that are committed to recycling, improving list hygiene and data management, and taking advantage of tax benefits that come from certain green initiatives.
The USPS is also pushing for a green makeover of the DM industry. It mailed tips on greening up direct mail to 100,000 companies in May, offering a T-shirt made of organic cotton and a handbook on adopting greener processes to those who responded. Direct mail returns almost $12 in sales for every dollar spent, the USPS says.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
