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The Saab 9-3 convertible will be driven by one of the protagonists of the USA Network show Burn Notice in a product integration deal. The deal will see the car included throughout nine eps of the show this summer and another seven beginning in January. Saab will also air ads during the show.
The car will also be incorporated into an online game called Covert Ops, in which visitors become a “spy” and help characters solve a case, writes Brandweek. Players have a chance to win their own Saab 9-3 convertible.
With the campaign, Saab is hoping to attract a 25- to 54-year-old demo with higher-than-average income. Burn Notice’s premiere drew 2.7 million viewers in that age group, which USA says is the second highest of any original cable series this year.
A study from Nielsen Consumer Insight released in December showed that brand recognition increases 29 percent for product placements during “highly enjoyable” programs. Recognition for commercial spots during highly enjoyable programs increased 21 percent, and increased 5 percent for the combination of a product placement and a commercial spot.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
