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With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand.
NBCOlympics.com will also include home video-style content and blogs from Olympians, part of its “Olympic Insider” feature. Widgets will be available for fans that want to host Olympic content on their own sites, writes MarketingVOX.
NBCU added that the Beijing Olympics would be the most comprehensively-covered event on a mobile platform. NBC Olympics Mobile will feature news and video coverage, as well as text and video alerts.
Finally, the company brokered an exclusive partnership with Microsoft. The latter’s Silverlight 2 technology will host video on NBCOlympics.com both online and on-demand. And MSN will syndicate content from NBCOlympics.com, including mobile, gaming and video on-demand capabilities.
Eight days ago NBCU’s TV networks reported they were 90 percent sold out of Olympics ad inventory, totaling $900 million in ad time. Days later, Senator Barack Obama’s Presidential campaign announced a $5 million ad buy.
$1 billion spent on ad inventory for the Beijing Olympics will break the sales record for Olympic telecasts, reports AdWeek.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
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Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
