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Comcast, the nation’s largest cable operator, reported ad sales of just under $400 million in the second quarter, a drop of 2 percent compared to the same period last year.
While ad revenue accounted for just 4.5 percent of the company’s $8.55 billion in sales, the announcement is cause for concern, coming as it does just a day after Viacom’s results suggested a similar softening of the ad sales market, writes Adweek. Viacom’s ad sales increased by just 1 percent over the second quarter last year.
Overall, Comcast reported an 8 percent increase in Q2 profit. While the company lost basic video subscribers in the quarter, losses were in line with, or better than, what analysts had expected, reports the Los Angeles Times.
Also the country’s second-largest internet service provider, Comcast is taking market share from rival phone companies, which reported weaker broadband gains.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
