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Forrester announced today that it is purchasing JupiterResearch for $23 million in cash, plus assumed liabilities.
Jupiter’s revenues in 2007 were about $14 million, while Forrester had revenues of $212 million, writes ZDNet. Jupiter will become part of Forrester’s Marketing & Strategy Client Group.
The reason behind the purchase is the opportunity to add content and data, access to new clients for cross-selling opportunities, and the cultural fit between the two companies, according to BtoB.
In 2006, Jupiter Research was sold by JupiterMedia for $10.1 million in cash and the assumption of certain liabilities.
Forrester posted Q2 revenues of $63.5 million, compared with $55.2 million for the second quarter of last year. Forrester’s Marketing & Strategy Client Group serves executives (e.g. CMOs, direct marketers, consumer product specialists) with syndicated research, analysis and advice backed by proprietary data. It contributed $46.4 million in revenue to Forrester’s 2007 total of $212 million, writes MarketingVOX.
Jupiter Research revenues were in the ballpark of $14 million; its 82 employees will be added to to Forrester’s 1,000-plus.
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