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To hear the New York Daily News and the Dallas Morning News tell it, the Yahoo Consortium has been a tremendous success.
“More than the bursts and spikes, sharing our content with Yahoo brings a steady growth in traffic to our site, which provides us with more inventory to sell to our advertisers,” said Jon Beck, the New York Daily News’s vp of online advertising and biz dev, in a statement. “Our overall partnership with Yahoo has been game-changing, and has brought new energy to our content and business.”
His endorsement of the partnership comes as Yahoo announces that it has driven more than 100 million visits to its more than 755 newspaper partners. Under a content-distribution program, Newspaper Consortium member sites provide news headlines to Yahoo for placement across a wide range of Yahoo properties, including the Yahoo Finance, Yahoo Sports, Yahoo Mobile and Yahoo Messenger. The links take users directly to the full articles on the local news sites.
“It’s like a firehose blasting us with up to 800,000 page views in just a couple of hours,” Anthony Moor, the Dallas Morning News’s deputy managing editor, interactive. “We’ve had placements that have accounted for up to 27 percent of the day’s page views, and 65 percent of the day’s unique visitors.”
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