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Balihoo, provider of advertising tools meant to streamline the media buying process across all media types, announced today the launch of Balihoo Publisher Edition, a web-based application that allows media owners and publishers to offer their inventory directly to media buyers through a publisher-branded portal.
Balihoo Publisher Edition also provides publishers with tools for creating cross-medium and segment-specific advertising bundles. The tools help media organizations increase revenue and margin by increasing the percentage of their inventory that is sold directly to advertisers, according to Balihoo.
Media owners and publishers using Balihoo Publisher Edition can provide existing and prospective media buyers with advanced search and campaign management tools that make it easier for buyers to find advertising opportunities matching their specific campaign goals.
The launch is meant to complement Balihoo Agency Edition, launched in June 2007. Designed for media buying organizations, Balihoo Agency Edition provides media buyers with a central location for media research, planning, knowledge sharing, and communicating directly with media sellers.
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