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Nike recently ran a campaign in New York’s Times Square in which consumers could stand in front of a Nike billboard and design their own shoe using a cell phone. Then they could go into a nearby Nike store and order the shoe they had just designed.
The space on the billboard, equipped with Bluetooth technology, was sold by Times Square2, a company which handles advertising for the Reuters sign (comprised of 11 screens) and NASDAQ Tower’s single screen, writes Media Life.
Half a million people visit New York’s Times Square - with its spectacular billboards, innovative street events, bus and trash kiosk advertising, and more - each day. Other companies selling space in Times Square include:
Ad impressions are estimated at 1.5 million daily by the Times Square Alliance.
Sirius XM Radio’s fourth quarter revenues are growing in the double digits; there should be no problem refinancing the debt due in 2009, chief Mel Karmazin told Reuters.
The company should manage to improve revenues next year, despite the recession,…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
