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‘San Francisco Chronicle’ Offers Buyouts to 125

The San Francisco Chronicle is eliminating 125 positions by the end of the year. It will begin by offering buyouts and hopes to avoid “any types of layoffs going forward,” according to publisher, president and CEO Frank Vega.

Layoffs will be likely if the goal is not met.

Newspapers, already struggling to manage costs due to a slack advertising market and the migration of readers to the web, have been hit hard by the economic downturn. News of layoffs has become distressingly commonplace at newspaper groups like Tribune Co. and The New York Times Co. in the first half of the year, though 2007 saw plenty of slimming in editorial positions, as well. In fact, overall staffing in newsrooms decreased more last year than any other year since 1978, according to the ASNE newsroom census.

The overall number of newsroom employees shrank by 2,400 jobs, or 4.4 percent. At the same time, the number of minority journalists in the newsroom fell by 300 positions to 7,100 this year.

Related topics: Interactive, Print...   

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CBS Powers Yahoo’s LaunchCast

CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.

CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…

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Cox Enterprises Announces New Business Organization: Cox Media Group

Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…

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Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

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Cupid, Castles and NYPD Humor Come to ABC

ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…

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News Media Less Effective at Conveying Ad Messages

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…

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FTC Approves New Telemarketing Rule

Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…

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