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P&G’s Q4 Profit Beats Analyst Estimates

Proctor & Gamble’s fourth-quarter profit rose more than analysts had estimated. The company’s net income jumped 33 percent in the quarter through June to $3.02 billion or 92 cents a share, beating average analyst estimates by 2 cents.

Sales rose 10 percent to $21.3 billion, writes Bloomberg.

The company’s strategy of raising prices helped counter rising plastic, energy and paper costs. The increase in prices added 3 percent to sales, while foreign currency gains against the dollar added 6 percent.

The company predicts that through September, earnings may be 98 cents to $1, compared with the $1 average estimate of analysts.

The consumer goods giant said that it plans to raise prices in September by as much as 16 percent, the steepest gain in at least 18 months.

Related topics: Signs of What's to Come, Packaged Goods, Direct...   

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Comcast Unveils ‘Lightsaber’ Guide to Young Men

Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.

The guide provides…

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Brainy Mags Flaunt Ads on Muffin Displays, Pizza Boxes

The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…

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Kraft, General Mills Invite Consumers to Buzz Online

Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.

General Mills has launched an…

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Arbitron, Facing Suit by NY AG, Publishes PPM Two Days Early

The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.

Arbitron’s response came almost immediately: the company moved its…

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