»
Fresh off launching its updated AOL Video site — and amidst speculation that Time Warner may dismantle the company and sell it bit by bit — AOL has launched a new mobile advertising service on Third Screen Media, the mobile ad arm of its Platform-A service.
Part of Third Screen Media’s MADX ad-serving system, the offering lets publishers sell ad space on mobile phones the same way they would sell it on ordinary websites, MarketingVOX writes. Inventory from Third Screen Media will also be available to them.
From a web-based interface, users may allocate ad inventory to mobile sites terraced by ad network, location, device subject area and other criteria.
“With this new feature, publishers will be able to make all ad requests from one location and get back responses to one location,” said director Kent Johnson of business operations at Third Screen Media.
Verizon Wireless and mobile ad network AdMob are experimenting with the service. Observing it would “create healthy competition in the mobile media marketplace,” vp Jason Spero of marketing at AdMob said they hoped to connect with publishers they might not otherwise reach, reports MediaPost.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
