A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year - up 20 percent from ‘07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive, writes MarketingCharts.
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The rate of newspapers’ revenue decline, already steep, is likely to get worse throughout 2008 and into 2009, newspaper executives fear.
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Mel Karmazin, CEO of the newly combined Sirius XM Radio, plans to slash $400 million in annual costs.
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The San Diego Union-Tribune may have an interested buyer. The owner of the city’s KUSI/Channel 51 TV station has said he is talking to potential partners about the possibility of making a bid for the paper.
Total U.S. communications spending is projected to increase 5.4 percent to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining traditional advertising spending, according to Veronis Suhler Stevenson (VSS), writes MarketingCharts.
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News Corp. reported a 27 percent jump in net income, to $1.13 billion, on the strength of its TV and film units plus a solid showing from its interactive unit, writes Adweek. For the quarter, revenue rose 17 percent to $8.6 billion, outpacing most analyst predictions.
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Under a strategic marketing partnership, Yahoo Entertainment will feature content from The Hollywood Reporter on its Yahoo Movies site, while The Hollywood Reporter will promote Yahoo Movies trailer content and data in its own digital and print editions, as well as on its website.
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Nielsen’s C3 ratings will begin being released not 15 days but 12 days after a week of programming airs. The new schedule will begin in time for the new broadcast season.
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Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million — incrementally higher than the $100M it asked for two years ago.
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Zoom Media & Marketing has expanded its digital footprint by installing over 500 new billboards in nearly as many nightlife venues throughout the country’s top 10 DMA markets, including New York, Chicago, L.A., Atlanta and Dallas.
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The widely rumored AOL split from Time Warner will become a reality next year. In a release announcing the company’s second quarter earnings, Time Warner CEO Jeff Bewkes said the company will split its AOL access and media units.
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Game face on Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain’s Presidential campaign is making a last-minute Olympic ad buy for $6 million — trumping his Democratic rival by a round million.
