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Under a strategic marketing partnership, Yahoo Entertainment will feature content from The Hollywood Reporter on its Yahoo Movies site, while The Hollywood Reporter will promote Yahoo Movies trailer content and data in its own digital and print editions, as well as on its website.
The two brands will also present Yahoo’s new “Purple Filmstrip Award” program, a monthly honor given to the film studio with the most successful movie title on Yahoo Movies, as measured by a combination of the most trailer streams and best user reviews. (Yahoo, in association with The Hollywood Reporter, today presented the first Purple Filmstrip Award to Warner Bros. for The Dark Knight.)
Each week, Yahoo Movies will link to www.thr.com, highlighting THR’s top story, “Box Office Tally” headline or other featured content, while Yahoo Movies content will appear throughout THR.
The Hollywood Reporter says the partnership will move The Hollywood Reporter brand into the digital space and help extend content to new readers.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
