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Reader’s Digest Association is launching two new titles, the first to come from new CEO Mary Berner.
The first, launching Jan. 6, is titled Best You, while Fresh Home will appear Feb. 24, writes Mediaweek.
Best You is modeled after the RDA titled launched in Canada in March, Best Health. Fresh Home is a takeoff of RDA’s Australian title, The Family Handyman. The titles will have a standard trim size and a cover price of $4.99.
The announcement comes as Audit Bureau of Circulations figures show a decline in magazine newsstand sales of 6.3 percent in the first half of 2008. RDA’s flagship magazine, Reader’s Digest, is struggling, with ad pages down 11.7 percent through August and newsstand sales down 10.6 percent. Ad pages in shelter and women’s health/fitness books are down 5.5 percent and 5 percent in ad pages for the first half of the year, respectively.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
