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Ad growth in China will far outlast the Olympics. Mobile formats and online will lead a time of strong advertising growth in the region, according to WPP’s Group M.
Total ad spend in the region will leap 20 percent, to $32 billion, from 2007 to 2008, writes ClickZ.
Online - which includes mobile - will be the country’s fastest-growing ad medium, with a 65 percent revenue growth in 2008 compared to 2007. It will account for 7.3 percent of total ad spend. China has the world’s largest internet community, boasting more than 250 million users.
Last year, China leapt over Germany as the world’s third-largest advertising market, behind the U.S. and Japan. It is expected to surpass Japan in 2010.
Growth will come as China becomes an increasingly important source of growth for global marketers, as well as for Chinese companies focusing on brand-building, says Adam Smith, GroupM’s futures director (via Brand Republic).
TV will also benefit from increased spending in China, beginning with the Olympics. The Olympic Games in Beijing are generating an estimated $400 million in spending on China’s national TV network.
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