»
A substantial number of mobile users across the globe will be following the Olympics on their cell phones this summer, with nearly 45 percent of U.S. and 31 percent of U.K. mobile video users a part of the mobile audience for the 2008 Olympic Games, according to Nielsen Mobile, MarketingCharts writes.
Track and field and gymnastics both rank among the most popular Olympic events that mobile video users want to watch on their phones, a Nielsen study found: see top 3 events in the U.S. and U.K.
“Mobile media will change the way many consumers engage with this summer’s Olympic Games,” said Kanishka Agarwal, vice-president of mobile media at Nielsen Mobile. “Consumers are especially looking forward to the high-profile, short events such as track and field and gymnastics on their phone.”
Team sports, such as soccer and volleyball, are less conducive to mobile viewing, but fans would still want follow scores on their mobile devices, Agarwal added.
Mobile Internet
The mobile internet will play an important role as 23 percent of U.S. and 17 percent of U.K. mobile internet users will be tracking the games through their phone browsers, the research found.
Event results and medal counts are the most desired pieces of information sought via mobile internet (view top 3 categories viewed in the U.S. and U.K.).
“It will be difficult to miss a second of the Olympics this summer,” said Agarwal. “With millions of mobile users expected to follow the games on their phone this summer, it’s no surprise that companies like NBC have optimized their mobile websites and developed compelling mobile content specifically for consumers looking to get a quick Olympic fix.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
