»
Consumer adoption of mobile video advertising has slumped along at a pace guaranteed to drive marketers crazy. While the lure of combining TV with the targeting capabilities of mobile is hard to deny, it is difficult to justify a steady spend in the arena when the reach is still low.
But a new report, Mobile Video and Television: Ads Wait for a Clearer Picture, from eMarketer, suggests that many of the issues that have held up the mobile video advertising market are being resolved.
“iPhone’s success raised the bar of consumer expectations regarding mobile multimedia,” says John du Pre Gauntt, author of the report. “Handset manufacturers worldwide are in the midst of revamping their product lines against this new benchmark.”
While Gauntt says it is still difficult to forecast for mobile video and TV because the market is still fragmented and undeveloped, iSuppli estimates that mobile video advertising worldwide will reach $427 million this year and nearly $3.8 billion in 2011.
Magna Insights estimates that number to be more like $555 million this year, in the U.S. alone, and $805 million by 2009.
But Gauntt warns that, until consumers are shown a clear-cut, simple and inexpensive model for accessing mobile video and TV content, it will be difficult to “segment audiences at either an industry or geographic level.”
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
