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Gannett is said to be axing 1,000 jobs, or 3% of its workforce. 600 of those positions cut will come through lay-offs, writes the Gannett Blog, an independent journal about the Gannett Company.
The news is the latest in a long list of newspaper companies cutting expenses via lay-offs and other means in order to remain viable amidst seemingly insurmountable challenges, including the tough economy, shrinking ad dollars, and the shift of readers who are increasingly getting news and entertainment from the web.
Last month Gannett reported surprisingly weak second-quarter earnings.
Amidst the struggles newspapers are facing, TV will quietly slip past them in terms of ad revenue for the first time in history this year, predicts Veronis Suhler Stevenson.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
