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SpotRunner, the cheeky startup that helps businesses develop and run their ads across TV and radio, has fired at least 50 employees, amidst rumors that the company is struggling.
One source, who wrote to Agency Spy, said the troubles are not financial, but rather that it is “the greed that the owners of this company are getting into that will ruin this ‘once upon a time nice startup.’”
As late as last week, a SpotRunner spokesperson defended the company’s financial situation, pointing out the $51 million the company recently pulled from investors.
SpotRunner is said to be reorganizing, which could be the reason behind the firings. It will be split into three divisions, one for media platforms, one for national marketing services and one for local marketing services.
The company faces competition from Google, which has launched a similar media buying system.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
