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WebTrends’ new Ad Director tool will improve search ad results by 44 percent on average, the web analytics firm claims.
The tool arrives at a dire moment for search engine marketers, MarketingVOX writes. A recent liaison between Yahoo and Google is likely to increase Yahoo pay-per-click search rates by about 22 percent, SearchIgnite found. Yet another study found Google gets $1.10 for every new dollar spent on search advertising — that’s 77 percent of search ad spend, giving it significant leeway to inflate prices.
WebTrends estimates that aggressive online advertisers will waste $4.5 billion on pay-per-click (sponsored search) advertising in 2008 alone. To stop those losses, the Ad Director “learns” client habits, then optimizes millions of combinations of keywords, landing pages and ads across search networks.
The functionality also provides budget flexibility for keywords meant for branding and not necessarily conversion, such as brand names.
Ad Director goes live at the Search Engine Strategies (SES) conference in San Jose between Aug. 18-21.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
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Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
