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Highlighted listings on the map Microsoft’s Live Search Maps now boasts local ad support, reports the Virtual Earth Blog (via MarketingVOX). Programs include:
Highlighted Listings, which enables companies to dangle their logos in front of users. When a person searches for a restaurant or hotel in a given area, the logos of Highlighted Listings companies are featured in the search results bar, on the map, and in the enhanced rollover.
Sponsored Listings, similar to sponsored search listings in a standard search engine. When a person searches a hotel, those with Sponsored Listings appear at the very top. This is conducted through YellowPages.com.
Brand Finder, which promotes brands on maps when users run a generic search like “banks in San Diego.”
Search Engine Land points out that Google has used sponsored advertising in its Maps product since August 2006.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
