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Certain run-of-site video ads on Break.com, over an 11-week period, generated clickthrough rates (CTR) above 10 percent, according to a study conducted by Break Media and advertising partner Panache.
The ads, for Honda, T-Mobile and truTV, generated an overall clickthrough rate of more than 10 percent. Non interactive pre-roll ads had a clickthrough of just under 10 percent, while interactive ads - those with a text call-to-action - pulled a clickthrough rate of 11 to 13 percent, writes ClickZ.
The 15-second pre-roll ads were viewed to completion by 87 percent of viewers. When the ads were brightly colored, clickthrough improved from 0.045 percent to 0.13 percent.
Break studied the four best-performing of the Interactive Advertising Bureau’s top recommended video ad units. In addition to the pre-roll ads, they looked at two types of graphical in-frame ads: overlay and non-overlay invitation ads.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
