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Blimp advertising has moved beyond the MetLife or Goodyear blimp hovering over NFL football games. There are currently several companies in North America that offer blimps for rent or sale, and blimps can be seen everywhere from in the skies above used car lots to floating just below the ceiling at trade shows.
For tethered blimps for use on-site at events, some companies choose to purchase their own blimps, with prices ranging from $480 to $1,000 for a 13- to 20-foot model, writes Media Life. Smaller, remote controlled indoor dirigibles can be rigged to drop prizes or coupons on the crowd below at trade shows or events.
Then there are full-sized blimps like the iconic Goodyear airship. Some, like the Lightship Group’s video lightsign airship, feature LED screens and go for between $4 million and $6 million for a 12-month rental. Other companies offering airship rentals and purchase include Aerial Products and Mobile Airships.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
