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The New York City Council plans to ask the FCC to investigate possible racial and ethnic biases in Arbitron’s PPM, and wants Arbitron to delay its implementation of the system until the FCC can finish such an investigation.
Arbitron plans to commercialize the PPM in New York and seven other markets beginning in September. The company has already delayed commercialization once.
Last November, the NY City Council and the National Association of Black Owned Broadcasters asked Arbitron to delay the PPM rollout until certain inconsistencies could be looked at.
Arbitron has responded to the new request by saying that it is committed to continuing voluntary discussions with the FCC as well as with the City Council and black-owned and Spanish-language radio to “fully explain” the PPM system, but that it does not believe the FCC has jurisdiction over the company or its operations and assets and therefore lacks the authority to commence a Section 403 investigation, writes Radio Ink.
The company says that “a great deal” has changed since last November, “when we last had an opportunity to review in depth the facts about enhancements in sample quality and the success that minority broadcasters have had in using PPM to better program their stations and build their audience.”
Arbitron insists that the PPM is a more reliable tool than paper diaries, and says that PPM samples effectively represent “the diversity of the New York radio marketplace and of all the markets we measure in terms of age, sex, race, ethnicity and Spanish-language preference.
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Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
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Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
