»
Alpha Media, publisher of Maxim and Blender, has named Stephen Duggan and Glenn Rosenbloom co-CEOs to take the place of Kent Brownridge, who is stepping down.
Brownridge formed Alpha Media when he engineered the Quadrangle Group’s acquisition of the former Dennis Publishing titles for $240 million, writes Folio.
Brownridge will remain on in the role of chairman. “I joined Alpha Media Group with the intention of assembling a world-class executive team able to build upon the company’s great brands. With Stephen and Glenn now on board, we have the right team in place to accomplish those goals and it is time for me to step back from day-to-day operations.”
Single copy sales of Maxim fell 11.7 percent through June, with overall circulation slipping 1.3 percent, according to the Audit Bureau of Circulations. Ad pages were flat during the first half. Ad pages for Blender slipped more than 23 percent in the first half, though circulation rose 15.3 percent, mostly through new subscriptions.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
