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Maddow Rachel Maddow, a political commentator on Air America Radio, has been given her own prime time show on MSNBC. The show will launch Sept. 8, and will air following Keith Olbermann’s Countdown. With the heightened interest in the presidential election and resulting ratings boost the cable news nets are enjoying, advertisers are keeping a close watch on Fox, CNN and MSNBC - and the political leanings of each.
At least for now, advertisers say the partisanship of the programming is less important than the ratings the shows generate, writes The New York Times.
MSNBC is in third place behind first-place Fox News Channel and runner-up CNN, but the network has been on the rise recently, gaining significant numbers of viewers, particularly in the younger demos.
Olbermann’s program, with its liberal leaning and anti-Bush administration stance, has helped the network emerge as an answer to conservative Fox, and has steadily gained viewers. The show’s ratings have nearly doubled since August 2006, since the host began his pointed Bush criticisms. Though the show, with one million viewers, is still well below Bill O’Reilly’s show on Fox (which pulls 2.25 million), it is still far ahead of what MSNBC previously generated during the time slot.
The Rachel Maddow Show will look at politics, pop culture and the day’s top stories, according to MSNBC (via Canadian Press). Maddow will continue her show on the liberal-focused Air America.
Fox News earned an estimated $460 million in advertising last year. CNN’s Headline News pulled $434 million, while MSNBC netted $137 million.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
