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Magazine publishers are fighting higher expenses, as paper and fuel costs rise; to counter that, and despite the worsening economy, publishers are expected to demand their usual 3 percent to 7 percent cost-per-thousand increases next year.
But media buyers won’t take increases sitting down this year. Already, publishers are saying that negotiations are contentious, with buyers demanding that publishers justify rate base increases and verified circulation, writes Mediaweek. They are also pushing for flat CPMs, without offering any sense of how many pages they’ll ultimately buy, and are hoping for nothing higher than 2 percent hikes.
One publisher, aghast that a client cut its schedule from three pages to one and then asked for a 1 percent rebate on that one page, laments having never seen anything like it in 20 years of doing business.
Kelly Fost, print director and senior partner of MindShare USA, points out that client budgets are down, and says that if publishers want a portion of those budgets, “they’re going to have to bend on rates.”
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
