»
mtvU launched today (Tuesday) a series of 25 localized websites geared toward students at individual U.S. colleges. The sites allow users to search for local entertainment listings, including restaurants, nightlife, sporting events, concerts and movies, all of which include dates and time, ticket prices, descriptions, venue info, ratings, and more.
The mtvU Campus Daily Guides sites also connect students with campus headline news from mtvU’s College Media Network, professor ratings from RateMyProfessors.com, and local and national mtvU programming.
Users can contribute content by adding their own reviews, ratings, comments, and photos, and can also add and promote their own events and activities.
The Campus Daily Guides feature targeted banner advertising and free and paid event and promotion listings for merchants. mtvU explains ad opportunities thus: “The local online model offers very specific, localized advertising opportunities that aggregate an extremely targeted local college audience. mtvU is also working closely with College Media Network affiliates in the regions launching Campus Daily Guides to collaborate on content and local advertising efforts.”
mtvU will launch another 25 before the end of 2008. The sites are powered by Zvents, with content provided by Zvents’ more than 250 media partners, through web crawlers, and user-generated content.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
