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The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of the Beijing Olympics.
NBC is at a 3.1, up from a 1.9 last year, due to its Olympics coverage. ABC is also up, from a 1.6 to a 1.7, despite airing the summer’s biggest flop, High School Musical: Get in the Picture, writes Media Life.
Fox is down 9 percent, from a 2.3 to a 2.1, while CBS is down 16 percent, from a 1.9 to a 1.6.
In addition to the Olympics, other trends kept the summer ahead of last year’s pace. NBC’s America’s Got Talent performed well, finishing as the No. 1 show of the summer for the third straight year, and ABC’s Wipeout was a breakout hit, landing itself a top spot among 18-49s. Fox’s So You Think You Can Dance and CBS’s Big Brother have also done well among the demo.
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Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
