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Not quite of Olympics proportions - but not too shabby, either - the opening day of the Democratic National Convention pulled an audience of nearly 22.3 million viewers Monday night across networks. The cable nets’ audience was significantly higher than the last Democratic convention held in 2004, as was NBC’s, while ABC and CBS numbers both slipped.
CNN was tops, with an average prime time audience of 3.7 million viewers. That’s up 85 percent from its July 26, 2004, numbers, writes Media Life. Fox News averaged 3.02 million total viewers, up 84 percent, while MSNBC drew an average of 2.15 million viewers, up 88 percent.
ABC, CBS and NBC pulled 12.2 million total viewers in the single hour that all three devoted to convention coverage, down by 1.34 million viewers from 2004. NBC was up 7 percent, while ABC dropped 14 percent and CBS fell 23 percent.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
