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Warren The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and Discover, told Portfolio, “I’m not allowed to talk about it.” A spokesman for RDA said there was no such project either about to happen or about to be announced, while a spokesman for Warren said she “can’t confirm anything of that nature at this time.”
A test issue of the magazine could be released as early as this fall, Portfolio writes.
RDA is launching at least two other new titles this winter. Best You will launch in January, followed by Fresh Home in Feb.
It is a daring time to be on the launch. Newsstand sales of U.S. consumer magazines slipped by 6.3 percent in the first half of 2008, as consumers cut back on nonessentials. Magazine circulation overall was flat, at 349.9 million copies, and paid subscriptions inched up to 290.2 million, per the Audit Bureau of Circulations.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
