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GfK informed the TNS board last night that it is no longer seeking pursuing a bid, leaving WPP Group as the sole bidder for the company.
TNS, the research company that has been pushing into the ratings space via digital TV set-top data, maintains that shareholders should still not accept WPP’s $2.2 billion-plus offer, saying it is too low, writes Adweek. TNS’s first-half results, released today (Wednesday), showed a 17 percent revenue gain; the company says WPP’s offer did not take into account the company’s strong ongoing growth.
GfK has insisted for weeks that talks were progressing nicely as it sought to bring investors onboard to help it acquire TNS. The termination of its plans to bid for the research company came as a surprise.
In July, WPP Group’s takeover attempts turned hostile after the TNS board of directors rejected three previous offers from the group. TNS had been favoring a “nil premium” merger with GfK.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
