»
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the first episode, while Focus Features will sponsor the second. The second episode will run a single, theatrical-length trailer for Focus Features’ new Coen Brothers comedy, Burn after Reading, with tune-ins during the week preceding the episode driving awareness of the show and the trailer, writes Mediaweek.
Quiznos will sponsor “select episodes,” according to Turner. Quiznos will be featured within episodes of the show, in messages that will appear in the lower third of the screen. The Quiznos brand will also be incorporated into Raising the Bar billboards and tune-ins.
Nissan will have a customized on-air spot, created by TNT, which incorporates narrative themes from the show. Nissan will also be the exclusive sponsor of the show’s website on TNT.tv, and will sponsor a sweepstakes, as well.
Over the last year or two, broadcast and cable nets have experimented with different ad formats they are offering advertisers, in the hopes of increasing viewer engagement during a time of rampant ad-skipping via DVRs. Fox, for example, will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
Sirius XM Radio’s fourth quarter revenues are growing in the double digits; there should be no problem refinancing the debt due in 2009, chief Mel Karmazin told Reuters.
The company should manage to improve revenues next year, despite the recession,…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
