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Rodale has partnered with popular Glam Media to provide branded articles, slide shows and videos from Women’s Health and Prevention magazines.
The content will be featured on Glam’s new Health channel, which pulls 9.6 million unique visitors a month, writes Folio. Collectively, Glam’s variety of channels attracts 43 million monthly unique visits, according to comScore.
Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July ‘06 and rising 35 percent last year alone, reaching 84 million visitors in July, comScore says (via MarketingVOX). Advertisers served 4.4 billion display ads across women’s websites in May, the New York Times recently reported.
Glam Media stepped over iVillage last year to become the No. 1 women’s online network.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
