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Target Pops New Shops, Features Fresh Duds in Manhattan

Target plans four pop-up stores - or “bullseye bodegas,” as the retailer is calling them - for Manhattan. The shops will preview clothes from 22 designers, and will be open Sept. 12 - 15.

Each bodega will feature an edited selection of the “trendiest and most affordable products from its designer partners” across home, fashion, accessories and beauty, according to the company. The shops, designed to look like a NY corner store, will offer New Yorkers the opportunity to shop upcoming limited-time collections before they hit Target stores. Products will have an average price tag of $25.

The shops will appear in Midtown, Union Square, SoHo and the East Village, and will be open from 10am to 10pm.

Target’s plan is to piggyback on New York’s Fashion Week, which runs Sept. 5-12.

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Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend

Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…

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News Media Less Effective at Conveying Ad Messages

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…

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Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

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Publicis Purchases Asia Shop, W&K Communications

Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.

W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.

Other recent Publicis…

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Conde Nast Shuts down Teen Web Props

Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.

Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…

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FTC Approves New Telemarketing Rule

Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…

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