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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter commercial pods.
Fox contracted with Innerscope to measure the attention levels of viewers watching Fringe either with shortened commercial pods or with standard-length pods, writes Mediaweek. Innerscope found that those who watched the show with shorter pods had:
…than viewers who watched standard-length pods.
Innerscope also found that viewers watching the episode with fewer ads fast-forwarded 136 percent less than viewers who watched the episode with standard-length commercials.
Fox is calling its initiative to air shows with 50 percent fewer commercials Remote Free TV. Mid-season drama The Dollhouse will also air with fewer ads. During the upfront, Fox was able to sell ads during those two shows at a price increase of 35 percent to 40 percent over the previous year.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
