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Arbitron has signed another client for Arbitron Custom Research, its out-of-home measurement business. LevelVision, operator of more than 300 screens in college bookstores, has signed the group to measure student engagement across its College Bookstore Network, writes MediaPost.
LevelVision is hoping to provide advertisers with more detailed data about the reach and influence of their ads.
KidCare TV, an out-of-home video network in pediatricians’ waiting rooms, recently signed with Arbitron to measure viewer response to its network.
Measurement of out-of-home video nets and out-of-home television viewing have become a hot topic. Nielsen and Integrated Media Measurement Inc. have joined to release out-of-home TV ratings, with their first results announced last week. The two plan to launch a local service in six markets - with 500 panel members carrying a mobile phone that transmits signals back to IMMI - later this year.
Meanwhile, CNN has asked Integrated Media Measurement Inc. for an analysis of out-of-home ad exposure for 10 clients of OMD and PHD in order to better understand viewership in bars, dorm rooms, gyms and other out-of-home venues.
IMMI will begin measuring CNN’s out-of-home exposure in Q4. Data will be processed in early 2009.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
